Communicated as, "The Official Tractor of the San Diego Rodeo"
Logo inclusion in Pre-Game Video Loop, on 400+ Concourse and Seating Bowl televisions, LED Ribbon Displays & SD Rodeo Website
Social media integration to include [1] dedicated posts across SD Rodeo Channels
[6] 8 second commercials (two per night)
[x] Announcer mentions specific to sponsorship
Opportunity for Athlete Gifting